Welcome to my blog! If you’re looking for: Fashion and styling tips, Skincare routines, Fitness & health routines, and so much more - you’re in the right place!

I’m Matt Edwards. I’m a men’s fashion and lifestyle blogger, based in Toronto, Canada. I’m passionate about styling, creating digital content, and social media. 

Since launching my blog three years ago, I've worked with notable brands including Urban Outfitters, H&M, Winners, Daniel Wellington, Barry’s Bootcamp, Little Burgundy, Roots and House 99, among others. Working and creating memorable content with brands I’ve admired has honestly been a dream come true.
But getting there wasn’t easy. Over the years, I’ve spent many hours searching for emails and drafting pitches.
In addition to the time spent planning, filming and editing content that I can be proud of, I’m happy that all that work has helped build the following I have today.

On Instagram, I consistently share my personal style, ranging from streetwear to more formal looks taken at events or photoshoots. In between my #OOTD posts, I share fun lifestyle content featuring my workouts, behind-the-scenes from shoots, previews of my YouTube videos, products I love and my vlog-style Instagram stories. I love connecting with my audience through the comments on my posts or DM’s. I’m always sharing what I’m up to throughout the day and keep my followers in the loop whether I’m at an event, working from home, or just enjoying the views in the city on a day off. 

Creating impactful digital content has been extremely rewarding. Though the road hasn’t always been easy, it sure has been fun! Whether through sharing what I’m wearing at a music festival, or which hotel to stay at in
Toronto, or which new artists to add to their playlists. I always keep my audience up-to-do with the hottest
fashion items and where to get them before they’re gone.

 I’m proud to say I’ve created a stylish community and I hope you’ll become a part of it!

 From the bottom of my heart, thank you for visiting my blog. Enjoy the  content and don’t forget to stop by
again soon!

Let’s connect:

If you are interested in collaborating? Questions? Send me an email: info.mattredwards@gmail.com
Management: sulvey@shinetalentgroup.com